End users write their own software reviews based on their experiences with the software. They are valuable to customers who are looking for software as they provide both positive and negative aspects. It is crucial to know where a reviewer’s source is from and what the goal of the software they are reviewing. Invalid reviews may occur for many reasons, ranging from genuine satisfaction and a fair experience to shady motives.
To ensure the accuracy of a review, all reviews are subject to the following examinations:
Identity Check – Every review is screened for indicators, such as the name, job title and email address, to verify that it was written by a genuine person. The review will not appear in the event that the reviewer is not able to be verified. Conflict of Interest Verify If the reviewer has any connection to the competitor or vendor which is being reviewed, the review will not be published.
For clients, the exact process of verification and quality control apply to all reviews regardless of the rating or product being evaluated. This is to ensure that all reviews are treated in a fair and impartial manner.
Vendors are encouraged to respond to all reviews even those with negative scores, as it is a great opportunity to demonstrate that they are paying attention and are interested in the opinions of their customers. However, they should not try to influence reviews by requiring a non-disparagement clause in customer contracts, since this is a violation of federal law.